The humourous side of adverts uses comedy to sell its product, this is a good way of trying to get people to buy the product as makes the advert stick into the viewers head. John Smiths beer is a quite cheap beer which means that working class people would buy it, the makers of this advert have used Peter Kay in it as he can relate to working class people as hes a normal guy. He represents all the men that buy this kind of beer.
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