Talking heads is a way of allowing the viewers to relate to the people in the advert. The reason why the audience can relate them is because these people are normal everyday people and would be doing the same things and be in the same situation as them. If in the advert the turnout is good for the people in it then the viewers may think that if they do the same they will be successful too which makes it more believable and so it must be true. The advert below shows us an advert that can relate to the audience as the people on the advert are the people in it are regular people, it shows that it is aimed at everyone and everyone can send their phone into envirofone.
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