Animation has become more popular in advertisement and is used frequently. Animation can be used in different ways from hand drawn to computer generated. Using animation over normal actors can have different benefits, they can have a certain appeal that is difficult to create with actors/actresses. Animation can be changed easily to go with time and so they can be run for long periods of time.
The Coco Pops Advert shows the characters that are always in each of the advert which attracts the target audience such as Coco the Monkey, this would be used as children like cartoons and it will make them enjoy the advert more as they would see the same ones on the advert each time so it will stick in their head and make them want their parents to buy the product. This advert would defiantly be aimed at children as all the colours used in the advert are bright and animation usually is to keep children entertained.
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